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  • A basic set of Lego may be the best gift to a 3-year-old child to  stimulate her creativity. But will today's browser-based Lego be as effective, without the physical touch and feel? Do recent movie- and comic-themed Lego sets add or detract from their creativity benefits? Watch how Lego has populated theme parks, arts, and video stories.

    • Where did Lego come from?
    • Where is Lego going? (Hint: Virtual world)
    • How to ensure Lego does stimulate creativity in your child?
    • How has Lego influenced culture, arts, and movies?
    • What can I learn from the Lego Foundation research on the Culture of Creativity?
  Dishes  - Virtual Lego, Creativity
  • Dish 7 : Lego - Wikipedia, the free encyclopedia |

  • Lego(R) is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. ...

    Lego pieces of all varieties constitute a universal system. Despite variation in the design and purpose of individual pieces over the years, each remains compatible in some way with existing pieces. Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers.

  Chops  - Arts, Cutscenes, Research
  • Chop 6 : David Gauntlett | LEGO Cultures of Creativity report launched today

  • The Executive Summary begins by saying:

    This report argues that societies often fail to properly nurture and sustain the cultures of creativity which are vital to their future. Young children arrive at school with a creative mindset, but this is often eroded or even erased by conventional educational practices. We are failing our children if we do not recognise the crucial role of playing, making and sharing in the development of both the individual human being, and the innovative society.

    Cultures do not emerge passively, or at random. Cultures develop out of a practice of people doing things together, because of a collective need or a shared passion. It is common to think of culture as something abstract, perhaps created through initiatives at a national or international level. But cultures really develop through the opposite kind of process – when people find ways to play, make, and share together, and to negotiate differences to create shared meanings.

  • For the past 18 months, I’ve been working with colleagues at the LEGO Foundation, and in academia, on the LEGO Cultures of Creativity project. I’m very happy to say that that today (2 July 2013) the full report – written by me, and Bo Stjerne Thomsen of the LEGO Foundation – is published online, alongside a set of 18 essays on the role of play and creativity across cultures, commissioned from experts around the world.

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